Highlights of 2017.


2017 was a huge year for Mercedes-Benz Adelaide. We started the year with the official opening of the first AMG Performance Centre in South Australia, cementing Mercedes-Benz Adelaide as the official home of AMG in Adelaide. March brought the annual Mercedes-Benz MercedesTrophy Golf Day, which saw three top scoring players make their way to Sanctuary Cove for the Australian Finals. Winter was heated up with a Drive Day at Mallala Race Park where customers got their hearts racing out on the track while learning about the industry-leading safety features built into Mercedes-Benz vehicles. We welcomed a new Ambassador on-board with Olympic Gold Medallist, Kyle Chalmers, joining our new Friend of the Brand and Creative Director of Adelaide Fashion Festival, Chris Kontos, as the newest members of the Mercedes-Benz Adelaide Family. On the 1st of August we opened our new dealership, Mercedes-Benz Unley, which is a fully operational dealership offering new car sales, pre-owned sales, vehicle servicing, parts sales, and the state-of-the-art Mercedes-Benz Vans showroom, which is located across the road from Mercedes-Benz Unley and will be the largest retail showroom for Mercedes-Benz Vans in Australia.
Fashion in Adelaide reached new heights in 2017 where, as Presenting Partners for Adelaide Fashion Festival, we treated some fashion-addicted customers to front row seats at the festival’s most sought-after shows, including Mercedes-Benz Adelaide Ambassador, Paul Vasileff’s latest Paolo Sebastian Disney-inspired collection; Once Upon A Dream.
We wound up the end of the year with an exclusive evening with Paul Vasileff, where Paul showcased some of his latest Once Upon A Dream couture gowns and answered questions from the audience made up from some very lucky Mercedes-Benz Adelaide customers.
With 2017 being such a strong success for us, we are excited to see what 2018 will bring to Mercedes-Benz Adelaide, Mercedes-Benz Unley, and to our wonderful customers.